Change awaits not only fashion, but also the entire textile sector. Why does circular economy have to be implemented?
It is not only fashion that hurts our planet – we have forgotten that all textile manufacturers use enormous amounts of water during the production process. How to change it? The circular economy is the solution.
From sustainability guru Stella McCartney to the iconic premium Hugo Boss brand, apparel brands are constantly experimenting with textile innovations to push the fashion industry in a greener direction. Of course, the problem lies not only in the clothing sector – we should also closely monitor the activities of all manufacturers working with any type of textiles. Where does the need to revolutionise this sector come from?
The statistics cannot be fooled – according to a study by the World Wildlife Fund (WWF), humans consumed the equivalent of 1.7 of the planet's natural resources ... in 2017 alone. One of these valuable resources is water, which is critical to the supply chain in fashion and in the textile sector. Water is essential e.g. for planting and irrigating cotton fields and for dyeing and washing fabrics. The market must finally understand that a world without enough water presents us with a very uncertain future.
Fortunately, consumers more and more often pay attention to what types of clothes they buy – they check the exact composition on the labels, and are also interested in the history of the brand behind a given product. There is more and more talk about the need to send a transparent message to recipients, in which the entire production process is described. All this to raise awareness in society and teach consumers a more responsible approach to clothes shopping. Of course, such a strategy should be applied to the entire textile sector – companies involved in the production of upholstery and decorative fabrics should also be involved in sustainable production.
Therefore, it seems necessary to implement Circular Economy in the structures of textile companies. This means nothing else but introducing a new policy that will let us minimise the use of raw materials and the amount of waste, as well as emissions and energy losses. In the circular economy philosophy, waste from some processes is used as raw materials for others, which minimises production waste.
“The fashion industry, including fabrics, will have to face the restrictions and orders of the European Union government regarding the method of producing fabrics. For this reason, the industry is researching a circular economy that adopts the traditional model for use, or rather promotes a closed loop in which items are reused, recycled” the CEO of the FARGOTEX brand says.
The first step in building a Circular Economy is creating products from recycled materials. An example of such action is the recently launched eco-friendly FARGOTEX product line. “SAVE THE PLANET” is a collection of upholstery fabrics designed with the environment and its protection in mind. The colour palette of the SAVE THE PLANET collection refers to unique places and phenomena occurring on Earth. Deep green is reminiscent of evergreen tropical forests, the blue hues reflect the atmosphere of an icy land. But, of course, it's not the colours that make this product eco-friendly – the most important thing is that all fabrics are made of recycled materials.
“Meeting the expectations and being a conscious consumer and businessman, I started acting to inspire others. That is why we have created the SAVE THE PLANET collection. Its sustainable production allows to reduce the consumption of water and electricity and to reduce the emission of carbon dioxide to the atmosphere. Our collection is made of even 100% recycled materials, and at the same
time is of the highest quality, meets all requirements and has additional features that facilitate operation.” the CEO of FARGOTEX adds.
However, not only the material used is supposed to convince ecology enthusiasts to reach for FARGOTEX fabrics. The second important factor that makes the materials of this brand more “eco-friendly” is the functionality. Fabrics from the SAVE THE PLANET collection have been improved with the Magic Home properties: easy cleaning with water, difficult absorption of liquids, resistance to scratches – a property friendly to animals and protection against viruses – virus protect, which guarantees comfort and durability confirmed by tests of certified laboratories. Remember that materials that are resistant to damage guarantee a longer period of use, and thus no need to make repeated purchases. After all, the most important appeal of ecologists is to reduce consumption – let's start buying quality materials that will serve us for years.